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Branding: What is a brand and why does your company need one?

October 11 @ 12:00 pm - 1:00 pm

Branding: What is a brand and why does your company need one?
Join us October 11 for an inter-active discussion about the elements that make up the brands we all know. Our goal will be to send you away with a better understanding of your organization’s brand and what you can do to strengthen your position in the market.
You’ll Learn:
  1. Who owns your brand?
  2. How is your brand different from the competition?
  3. What do consumers really value in your brand?
  4. How to create your brand positioning
  5. The rules of branding

Dinny Cosyns
Senior Partner
NorthStar Strategies, Inc.

Dinny is a strategic problem-solver, creative thinker, and consensus builder. She is experienced in leading teams to create award-winning and highly effective integrated marketing and advertising campaigns for Fortune 500 brands. Brands including Kraft, Oscar Mayer, Ford, Citibank, Office Depot, Princess Cruises, and Northwestern Mutual.

When she left the big-brand-world to start her own business, she was Senior Partner, Group Management and Director of Training at J. Walter Thompson. Dinny founded NorthStar Strategies with two other partners in 2003. In the past 15 years, NorthStar has developed and implemented strategic business plans for commercial and government sectors, developed and implemented corporate and self-branding models for clients’ businesses, and successfully navigated the world of being, themselves, small business owners.

Knowledge at Noon is a series of one-hour workshops focused on topics impacting different aspects of business operations. The workshops are designed to be small group consultations at no cost to Chamber members.


October 11
12:00 pm - 1:00 pm


Tucson Metro Chamber


Tucson Metro Chamber
465 W St Mary’s Rd
Tucson, AZ 85701 United States
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